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    What is your brand’s purpose on social media?

    What do you hope to achieve using social media?

    Who are your target audience?

    Who are your main competitors? In business and on social media specifically?

    What is the main message you want to communicate over social media?

    How do you intend to measure return on investment (ROI)?

    What is working for you (and not working) right now on your social media?

    What do you expect from me as your social media manager?